August 1, 2022

Dear Sherus,

I invite you to coin a name for the Vision 2025 project by participating in the Vision 2025 Project ka Naamkaran Contest.

In May last year I presented to you Vision 2025, our gameplan to transform Sharekhan and make it the number one full-service broker by 2025. Work on this project has already begun under the name Vision 2025 project. But we need a nice inspiring name for the project that we are all going to eat, live and breathe for four years.

So here’s the deal. Suggest some interesting names for the project and the best name shall be adopted and win a gift voucher of Rs.10,000. The contest opens on August 1 and closes on August 21, 2022. You have full three weeks to come up with some attractive suggestions.

Themes

You may consider the following themes for naming the Vision 2025 project:

1. Customer-centricity,
2. Transformation,
3. Collaboration, and
4. Success.

Prize

Participate in the contest for a chance to:

• earn the distinction of coining the name for the most important project of Sharekhan today;
• see the name suggested by you featured extensively across Sharekhan for four years; and
• win a gift voucher of Rs.10,000 for your creativity and effort.

Some pro tips

• To participate, contestants need to suggest a name for the Vision 2025 project.
• The name should be in English, Hindi or Hinglish for maximum reach among the targeted audience.
• Important: Be as imaginative and creative as you can be but ensure that the name reflects the themes of the project.
• The name should be clear, concise, powerful, catchy, inspiring, engaging and short (three words maximum).
• You must also offer a short explanation for suggesting the name.

Rules

• Only one name will be chosen.
• All entries should reach us by August 21, 2022.
• The winner will be selected based on the creativity, relevance to the theme, catchiness of the name and adherence to the other rules of the contest.
• The winner will be announced on August 31, 2022.

I look forward to some really great entries, Sherus! So put on your thinking caps and get started. There’s a lot more coming your way, so keep watching this space.

Thank you.

Best regards,
Jaideep Arora
Director and Chief Executive Officer
Sharekhan