Sharekhan

September 27, 2021

This is to inform you that Aditya Birla Sun Life AMC Limited is coming out with a public issue to raise Rs.2768.26 crore from the market.

The issue opens on September 29 and closes on October 1, 2021.

Details of the Aditya Birla Sun Life AMC Limited IPO

Company Details	:	Aditya Birla Sun Life AMC Limited is ranked as the largest non-bank affiliated AMC in India by QAAUM since March 31, 2018, and among the four largest AMCs in India by QAAUM since September 30, 2011, according to the CRISIL Report. They managed total AUM of Rs.2,936.42 billion under their suite of mutual fund (excluding their domestic FoFs), portfolio management services, offshore and real estate offerings, as of June 30, 2021. Since their inception in 1994, They have established a geographically diversified pan-India distribution presence covering 284 locations spread over 27 states and six union territories. Their distribution network is extensive and multi-channeled with a significant physical as well as digital presence, and included over 66,000 KYD-compliant MFDs, over 240 national distributors and over 100 banks/financial intermediaries, as of June 30, 2021. They managed 118 schemes comprising 37 equity schemes (including, among others, diversified, tax saving, hybrid and sector schemes), 68 debt schemes (including, among others, ultra short-duration, short-duration and fixed-maturity schemes), two liquid schemes, five ETFs and six domestic FoFs, as of June 30, 2021. They provide portfolio management services, offshore and real estate offerings and they managed total AUM of Rs.115.15 billion as part of such services, as of June 30, 2021. They cater to a wide range of customers from individuals to institutions through this pan-India network and offering of customer solutions, which positions them well to attract a large segment of the Indian mutual fund market across varying customer requirements and risk profiles and to develop a broad customer franchise with a strong retail customer base. They have also achieved substantial growth in their individual investor MAAUM and customer base, which comprises both their retail and HNI investors. They are the fifth largest player in terms of market share in individual MAAUM among the top 10 AMCs as of June 30, 2021, according to the CRISIL Report. Their individual investor MAAUM mix increased from 39.95% as of March 31, 2016 to 47.01% as of June 30, 2021, which was the second highest increase among the five largest AMCs in India by QAAUM, according to the CRISIL Report. They have maintained a market leading position in B-30 penetration over the years, which they believe has further contributed to the growth of their individual investor base as well as improvement in profitability. They have automated and digitized several aspects of their operations including in relation to customer onboarding, online payments and other transactions, fund management, dealing, accounting, customer service, data analytics and other functions.
Issue Period	:	Issue opens on: Wednesday, September 29, 2021 Issue closes on: Friday, October 1, 2021
Price Band	:	Rs.695 to Rs.712 per equity share
Bid Lot	:	20 equity shares and in multiple thereafter.
Issue Size	:	Rs.2,768.26 crore
Issue break-up	:	QIB - 50% of the net offer – Rs.1314.92 crore NIB - 15% of the net offer - Rs.394.48 crore RET - 35% of the net offer - Rs.920.45 crore ABCL Shareholder – Rs. 138.41 crore
Listing	:	NSE and BSE
Registrar	:	KFin Technologies Private Limited
UPI	:	All Retail Applications through brokers are compulsorily in UPI Mode

Watch these 4 videos to know how to apply for the Aditya Birla Sun Life AMC Limited IPO online easily.

Step 1: Create an UPI ID

Create UPI ID

Step 2: Apply for IPO online using mobile app or website

Step 3: Authorise UPI mandate to block payment

Authorised UPI ID

Remember these points while applying for IPOs

With Sharekhan, you can now fill and submit your IPO application online at your convenience anytime before an issue closes. This can be done through the Sharekhan app or website.
You will need a mobile phone with a SIM linked to your bank account offering the UPI facility and a debit card to create your UPI ID.

Currently, UPI works on the following mobile applications:

Name of App (Supported Platforms)	VPA Handle
BHIM Baroda Pay (only Android)	@BARODAMPAY
BHIM Oriental Pay (Only Android)	@obc
BHIM RBL Pay (Android & iOS)	@rbl
BHIM (android & iOS)	@upi
BHIM ALLBANK UPI (only Android)	@allbank
BHIM Axis Pay (only android)	@axisbank
BHIM IndusPay (only Android)	@indus
BHIM Lotza UPI (only Android)	@federal
BHIM SBIPay (only android)	@sbi
Citi Mobile (android & iOS)	@citi & @citigold
Google Pay (android & iOS)	@okhdfcbank \| @okaxis \| @oksbi \| @okicici
HSBC Simply Pay (android & iOS)	@hsbc
iMobile by ICICI Bank (android users)	@icici
Kotak Mobile Banking App (Android)	@kotak
Phone-Pe (android & iOS)	@ybl
SIB Mirror+ (only Android)	@sib
BHIM YES PAY (only Android)	@yesbank
DigiBank - DBS (Android & iOS	@dbs
Paytm (Andriod & iOS)	@paytm
BHIM AUPay (Android & iOS)	@aubank
Freecharge (Android & iOS)	@freecharge
BHIM BANDHAN UPI (Android & iOS)	@bandhan
BHIM KBL UPI (Android)	@kbl
Phone-Pe (Android & iOS)	@ybl, @axl, @ibl

To avoid rejection, download the latest version of the app.
Remember to select UPI as the payment option in the IPO application form by providing your UPI ID.
As soon as you submit your application through the mobile app or website, you will receive an SMS from National Payments Corporation of India (NPCI) informing you that your UPI mandate has been generated.
The app passcode and the UPI PIN can be different; remember to enter only the UPI PIN while authorising the UPI mandate. Note that you should not share your UPI PIN with anyone.
If you forget the UPI PIN, simply reset it instead of entering a wrong one.
If the transaction gets through, you will receive a “Transaction is successful” message on your mobile.
There are two possible scenarios post-allotment: On full allotment, funds will be debited from your account. If there is no allotment of shares, the blocked funds will be released after the end date or expiry date of the UPI mandate.

Published by Team Internal Communications
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