July 1, 2024

I am delighted to roll out Prime Picks Tigers, a business contest specially designed for our Business Partners. Prime Picks Tigers is an asset gathering contest centred around our in-house portfolio management service (PMS) product, Prime Picks PMS (Prime Picks).

The PMS industry has grown eight times in the last 10 years, reaching an AUM size of more than Rs.6 lakh crore (ex employee provident fund/provident fund), and surpassed the mutual fund industry in AUM growth terms. What’s more, the increasing financialisation of household savings and growth in the per capita gross domestic product are expected to continue to drive a strong double-digit growth in the PMS industry over the next five to ten years.

Our business contest Prime Picks Tigers aims to help you and your clients capitalise on the exponential growth in the PMS industry. To qualify for the contest, you need to recommend our in-house PMS product, Prime Picks PMS, to your high net worth (HNI) clients during the contest period of four months.

Prime Picks PMS, as you know, is a multi-cap discretionary PMS scheme that aims to generate superior risk-adjusted returns across market cycles through a well-defined stock selection process and balanced allocation between a core portfolio of proven structural growth companies (Quality) and an aggressive portfolio of mid-cap companies (Alpha).

Prime Picks Tigers can not only help generate superior risk-adjusted returns across market cycles for your HNI clients but also grow your PMS assets under management (AUM). It comes with a mind-blowing incentive plan, as given below. That’s not all, the business contest also offers a unique opportunity to the winners to fly down to Mumbai on an all-expenses-paid trip with a one-night stay at a five-star hotel and interact closely with the top management of Sharekhan at a gala dinner!

So brush up your knowledge of Prime Picks PMS, participate in Prime Picks Tigers and get ready to roar.

Prime Picks Tigers opens on July 1, 2024 and closes on October 31, 2024.

Incentive plan

* Additional seat per Rs.3 lakh AMC

Examples of how the AMC amount will be calculated for the purpose of the contest

Qualification criteria

1. Minimum ticket size: Rs.50 lakh
2. Investment must occur before the incentive plan ends.
3. Clients must hold the investment for a minimum of one year from the date of investment. If an account is redeemed and exited prior to one year from the date of investment, additional incentive/trip cost will be debited to the Business Partner.
4. Additional incentive will be valid for Prime Picks PMS.
5. NISM-Series-XXI-A: PMS Distributors Certification is mandatory for qualification.

*Terms and conditions

• Business Partners represent, warrant and agree that they shall at all times be in full and complete compliance with all applicable laws, statutes, acts, rules, customary norms.
• Mis-selling will not be accepted, qualifiers will be decided based on compliance and audit. The pay-out will be based on the approval of the Audit team after all internal checks have been carried out, including sampling, calling up clients etc. In case a client is not found to be genuine, we are well within our rights to hold/not pay that business lead.
• Winners will be announced after necessary verification of the fulfilment of eligibility criteria at the end of the contest only.
• The prize/trip shall not be transferable. The prize/trip shall not be redeemable for kind. The prize/trip will be invalid if not availed by the winners within the applicable time.
• Sharekhan shall not be held liable for any physical injury, death or mental trauma caused to any participant in any manner whatsoever in relation to contest participation.
• The winners will use the prize entirely at their own risk and will indemnify and hold Sharekhan harmless for any accident, harm, death, damages, costs and/or loss sustained by them as a result of the possession or use of the prize won in the contest.
• In case of any disputes, the decision of the management will be final.
• Any dispute between the client and Business Partner will be the sole responsibility of the Business Partner. In case of any liability arising on account of the same, the Business Partner will indemnify Sharekhan. It's the sole discretion of Sharekhan to terminate a Business Partner or client if it is found that its internal policies or procedures or regulations are not being followed.

Please read all rules, terms and conditions of Prime Picks Tigers well before participating in the contest.

Enablers

Throughout the four-month period of the contest, we will offer you all kind of support, including regular webinars, to help you pitch Prime Picks PMS to your clients. Very quickly, here are the top six reasons for recommending Prime Picks PMS to your HNI clients:

Why pitch Prime Picks PMS

• The PMS industry is witnessing a boom time, it is expected to grow in strong double digits over the next few years.
• Prime Picks PMS has given impressive returns over the past five years.
• A PMS product allows for diversification beyond traditional brokerage.
• PMS products also generate a steady stream of income for you.
• By offering PMS you stand apart from competitors.
• PMS opens doors to cross-selling opportunities.

I hope you all will give your best efforts and look forward to a lot of action in the coming four months.

Thank you.

Best regards,

Parminder Varma Chief Business Officer Sharekhan