Sharekhan

October 27, 2023

This is to inform you that Cello World Limited is coming out with a public issue to raise Rs.1900.00 crore from the market.

The issue opens on October 30 and closes on November 1, 2023.

Details of the Cello World Limited IPO

Company Details	:	Cello World Limited incorporated in 2018 is a prominent player in the consumerware market in India with presence in the consumer houseware, writing instruments and stationery, and moulded furniture and allied products and consumer glassware categories, according to the Technopak Report. They own/lease and operate 13 manufacturing facilities across five locations in India, as of June 30, 2023, and they are currently establishing a glassware manufacturing facility in Rajasthan. Their manufacturing capabilities allow them to manufacture a diverse range of products in-house. The scale at which they manufacture their products, combined with their supply chain management enables them to derive the benefits of economies of scale across various aspects of their business model. Further, they maintain optimal inventory levels across their manufacturing facilities by implementing technology and utilising available market information. They also endeavor to maintain high quality standards and good manufacturing practices. They have a strong pan-India distribution network. From the distribution network established by CPIW for its thermoware household articles and plastic materials business, their Promoters (through their group of entities which were subsequently restructured, have further expanded the distribution network of their Company over the last six decades. Their nationwide sales and distribution network is supported by their 721 member sales team, as of June 30, 2023. They equip their field staff across their distribution network with an enterprise resource planning system, which assists them in forecasting production levels and helps them in optimising inventory levels. They have developed and maintain longstanding relationships with their distributors and retailers over the years. Further, their products also reach consumers through modern trade and export channels, e-commerce marketplaces and their own websites. In addition, they also sell their products in bulk quantities to corporate clients and government departments. They have developed a strong brand identity through effective brand advertisements and marketing campaigns, including “Cello – Companion for Life”, “Cello – Rishta Zindagi Bhar Ka”, “Hot Chahive Toh Cello” and “Don’t Just Write, Glide”. All their marketing efforts are initiated and coordinated by their marketing team of 24 employees, as of June 30, 2023.
Issue Period	:	Issue opens on: Monday, October 30, 2023 Issue closes on: Wednesday, November 1, 2023
Price Band	:	Rs.617 to Rs.648 per equity share
Bid Lot	:	23 equity shares and in multiple thereafter.
Issue Size	:	Rs.1900.00 crore
Employee Reservation	:	1,70,357 equity shares amounting to Rs.10/- Cr.
Employee Discount	:	Rs. 61 Per Share
Issue break-up	:	QIB - 50% of the net offer – Rs.945.00 crore NIB - 15% of the net offer - Rs.283.50 crore RET - 35% of the net offer - Rs.661.50 crore
Listing	:	NSE and BSE
Registrar	:	Link Intime India Private Limited
UPI	:	All Retail & NII Bidders (bids up to ₹ 5,00,000) Applications through brokers are compulsorily in UPI Mode
Note	:	Application made using third party UPI or ASBA Bank A/c are liable to be rejected. “The UPI Mandate acceptance time for Retail and NII Bidders (bids up to ₹ 5,00,000) shall expire at 5:00 PM on the closing day of the IPO i.e., Wednesday, November 1, 2023..

Watch these 4 videos to know how to apply for the Cello World Limited IPO online easily.

Step 1: Create an UPI ID

Create UPI ID

Step 2: Apply for IPO online using mobile app or website

Step 3: Authorise UPI mandate to block payment

Authorised UPI ID

Remember these points while applying for IPOs

With Sharekhan, you can now fill and submit your IPO application online at your convenience anytime before an issue closes. This can be done through the Sharekhan app or website.
You will need a mobile phone with a SIM linked to your bank account offering the UPI facility and a debit card to create your UPI ID.

Currently, UPI works on the following mobile applications:

Name of App (Supported Platforms)	VPA Handle
BHIM Baroda Pay (only Android)	@BARODAMPAY
BHIM Oriental Pay (Only Android)	@obc
BHIM RBL Pay (Android & iOS)	@rbl
BHIM (android & iOS)	@upi
BHIM ALLBANK UPI (only Android)	@allbank
BHIM Axis Pay (only android)	@axisbank
BHIM IndusPay (only Android)	@indus
BHIM Lotza UPI (only Android)	@federal
BHIM SBIPay (only android)	@sbi
Citi Mobile (android & iOS)	@citi & @citigold
Google Pay (android & iOS)	@okhdfcbank \| @okaxis \| @oksbi \| @okicici
HSBC Simply Pay (android & iOS)	@hsbc
iMobile by ICICI Bank (android users)	@icici
Kotak Mobile Banking App (Android)	@kotak
Phone-Pe (android & iOS)	@ybl
SIB Mirror+ (only Android)	@sib
BHIM YES PAY (only Android)	@yesbank
DigiBank - DBS (Android & iOS	@dbs
Paytm (Andriod & iOS)	@paytm
BHIM AUPay (Android & iOS)	@aubank
Freecharge (Android & iOS)	@freecharge
BHIM BANDHAN UPI (Android & iOS)	@bandhan
BHIM KBL UPI (Android)	@kbl
Phone-Pe (Android & iOS)	@ybl, @axl, @ibl

To avoid rejection, download the latest version of the app.
Remember to select UPI as the payment option in the IPO application form by providing your UPI ID.
As soon as you submit your application through the mobile app or website, you will receive an SMS from National Payments Corporation of India (NPCI) informing you that your UPI mandate has been generated.
The app passcode and the UPI PIN can be different; remember to enter only the UPI PIN while authorising the UPI mandate. Note that you should not share your UPI PIN with anyone.
If you forget the UPI PIN, simply reset it instead of entering a wrong one.
If the transaction gets through, you will receive a “Transaction is successful” message on your mobile.
There are two possible scenarios post-allotment: On full allotment, funds will be debited from your account. If there is no allotment of shares, the blocked funds will be released after the end date or expiry date of the UPI mandate.

Published by Team Internal Communications
This newsletter is for internal circulation only. It may not be published, reproduced or quoted in part or in whole, nor may it be published on social media without prior consent. The content is strictly copyright and reproduction of the whole or part of it in any form is prohibited without written permission from the Internal Communications department of Sharekhan.

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