Evolution of the RM Genie app

November 23, 2023

We are thrilled to announce that customers can now invest in corporate fixed deposits (FDs) online through our website, www.sharekhan.com. Yes, customers can now conveniently invest in corporate FDs and enjoy the accompanying benefits. The move to introduce the facility on our website is part of our continuous efforts to improve customer experience.

To begin with, we have tied up with three corporates, including Bajaj Finance, LIC Housing Finance and Mahindra Finance, to offer their FD schemes on our website.

Corporate Deposit Issuer How to invest
Bajaj Finance Corporate
  1. Clients can invest digitally through the Sharekhan website and will be re-directed to the Bajaj Finance website
Mahindra Finance
  1. Clients can invest digitally via E-Saarthi platform (available at branches) using a separate log-in
  2. Clients can invest offline by downloading a form from the website, filling it and submitting it to the nearest branch or their RM
LIC Housing
  1. Clients can invest offline by downloading a form from the website, filling it and submitting it to the nearest branch or their RM

Benefits of putting corporate FDs online

  • Reduction in front-line staff’s efforts to process physical applications
  • Mitigation of risks associated with the handling of documentation
  • Enhancement in customer and RM experience
  • Increase in product penetration due to online availability facilitating campaigns

We have re-iterated the benefits of corporate FDs below.

3 benefits of investing in corporate FDs

  • These offer attractive interest rates as compared with bank deposits and government bonds.
  • These are less risky as compared with equities.
  • The investment is not subject to market fluctuations since the deposits have fixed interest pay-out and the capital is held until maturity.

Key points to remember

  • Investments in corporate deposits are subject to credit risk of the corporate issuing the deposit.
  • Investments in corporate fixed deposits have a lock-in period and are subject to penalties on pre-mature withdrawals.
  • Since the interest rate for corporate deposits is fixed at the time of investment, in case of an interest rate increase, a client’s investment is locked at a lower interest rate-yielding product.

Corporate deposits ke barray mein customers ko educate kar, Sharekhan kar.
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Published by Team Internal Communications
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