Electronics Mart India Limited

September 29, 2022

This is to inform you that Electronics Mart India Limited is coming out with a public issue to raise Rs.500 crore from the market.

The issue opens on October 4 and closes on October 7, 2022.

Details of the Electronics Mart India Limited IPO

Company Details :
  • Electronics Mart India Limited are the 4th largest and one of the fastest growing consumer durables and electronics retailers in India and as of Financial Year 2021, they are the largest regional organised player in the southern region in revenue terms with dominance in the states of Telangana and Andhra Pradesh (Source: Company Commissioned CRISIL Report). They commenced their business operations in 1980 and since then there has been a steady rise in their revenue from operations.
  • As on August 31, 2022, they had 112 stores across 36 cities / urban agglomerates with a retail business area of 1.12 million sq. ft. As of August 31, 2022, out of the total 112 stores they operate, 11 stores are owned, 93 stores are under long-term lease rental model and eight stores are partly owned and partly leased.
  • They have built a longstanding market presence with more than three decades of experience having commenced their business operations as a proprietary concern by setting up their first consumer durable and electronic retail store at Hyderabad. They converted the erstwhile sole proprietorship into a partnership firm under the name of ‘M/s Bajaj Electronics’ pursuant to a partnership deed dated March 25, 2011 and subsequently converted the partnership firm into a public limited company under the Companies Act, 2013 with the name ‘Electronics Mart India Limited’.
  • They offer a diversified range of products with focus on large appliances (air conditioners, televisions, washing machines and refrigerators), mobiles and small appliances, IT and others. Their offering includes more than 6,000 SKUs across product categories from more than 70 consumer durable and electronic brands. They have been steadily increasing their market reach to cover 14 cities in Andhra Pradesh, 20 cities in Telangana and two cities in the NCR region, as on August 31, 2022, by setting up new consumer durable and electronic retail stores and venturing into diverse and specialized product categories. They operate their business activities across three channels of retail, wholesale and e-commerce.
  • They have been bestowed with certain awards and titles by their brand partners such as, “Loans Champion” by Redington and Ingram Micro, “AirPods Champion” by Redington and Ingram Micro “Mac Champion” by Redington and Ingram Micro, “Certificate of Appreciation” for exemplary sales contribution by Samsung, “Best Electronics Retail Chain” by Radio City, “Best Business Performance Q1-2022” by Samsung, “Pride of Telangana- Achiever” in the Retail Category 2021 by Round Table India and “Diamond- 2021” by Oppo Premier Club, “President’s Club- 2021” by Samsung and “Certificate of Recognition” towards Samsung mobile business by Samsung in 2021, “Most promising channel partner – Dispensers” in 2020, “Best Business Partner Excellence Award” and “Best Business Partner Excellence Award-2019” and “Best Contribution-2019” by VIVO in 2019, “Highest Sales - Retail Chain” to their Hyderabad Branch in 2019, “Remarkable Contribution Award” in 2019, “Highest RA Sales (Regional Retail) Award” to their Hyderabad branch in 2018, “Outstanding Performer (Air Coolers)” in 2017 and “Best Air Conditioner Partner” in 2012.
Issue Period : Issue opens on: Tuesday, October 4, 2022
Issue closes on: Friday, October 7, 2022
Price Band : Rs.56  to Rs.59 per equity share
Bid Lot : 254 equity shares and in multiple thereafter.
Issue Size : Rs.500 crore
Issue break-up : QIB - 50% of the offer – Rs.250 crore
NIB - 15% of the offer - Rs.75 crore
RET - 35% of the offer - Rs.175 crore
Listing : NSE and BSE
Registrar :

KFin Technologies Limited

UPI : All Retail Applications through brokers are compulsorily in UPI Mode

Watch these 4 videos to know how to apply for the Electronics Mart India Limited IPO online easily.

Step 1: Create an UPI ID

Create UPI ID

How to Create UPI ID CTA
Step 2: Apply for IPO online using mobile app or website

Step 3: Authorise UPI mandate to block payment

Authorised UPI ID

Authorised UPI ID CTA

Remember these points while applying for IPOs

  • With Sharekhan, you can now fill and submit your IPO application online at your convenience anytime before an issue closes. This can be done through the Sharekhan app or website.
  • You will need a mobile phone with a SIM linked to your bank account offering the UPI facility and a debit card to create your UPI ID.
  • Currently, UPI works on the following mobile applications:
    Name of App (Supported Platforms) VPA Handle
    BHIM Baroda Pay (only Android) @BARODAMPAY
    BHIM Oriental Pay (Only Android) @obc
    BHIM RBL Pay (Android & iOS) @rbl
    BHIM (android & iOS) @upi
    BHIM ALLBANK UPI (only Android) @allbank
    BHIM Axis Pay (only android) @axisbank
    BHIM IndusPay (only Android) @indus
    BHIM Lotza UPI (only Android) @federal
    BHIM SBIPay (only android) @sbi
    Citi Mobile (android & iOS) @citi & @citigold
    Google Pay (android & iOS) @okhdfcbank | @okaxis | @oksbi | @okicici
    HSBC Simply Pay (android & iOS) @hsbc
    iMobile by ICICI Bank (android users) @icici
    Kotak Mobile Banking App (Android) @kotak
    Phone-Pe (android & iOS) @ybl
    SIB Mirror+ (only Android) @sib
    BHIM YES PAY (only Android) @yesbank
    DigiBank - DBS (Android & iOS @dbs
    Paytm (Andriod & iOS) @paytm
    BHIM AUPay (Android & iOS) @aubank
    Freecharge (Android & iOS) @freecharge
    BHIM BANDHAN UPI (Android & iOS) @bandhan
    BHIM KBL UPI (Android) @kbl
    Phone-Pe (Android & iOS) @ybl, @axl, @ibl
  • To avoid rejection, download the latest version of the app.
  • Remember to select UPI as the payment option in the IPO application form by providing your UPI ID.
  • As soon as you submit your application through the mobile app or website, you will receive an SMS from National Payments Corporation of India (NPCI) informing you that your UPI mandate has been generated.
  • The app passcode and the UPI PIN can be different; remember to enter only the UPI PIN while authorising the UPI mandate. Note that you should not share your UPI PIN with anyone.
  • If you forget the UPI PIN, simply reset it instead of entering a wrong one.
  • If the transaction gets through, you will receive a “Transaction is successful” message on your mobile.
  • There are two possible scenarios post-allotment: On full allotment, funds will be debited from your account. If there is no allotment of shares, the blocked funds will be released after the end date or expiry date of the UPI mandate.
Published by Team Internal Communications
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