Dear All,

As per SEBI regulations, all staff involved in the sale of mutual fund products are required to obtain an Employee Unique Identification Number (EUIN) from the Association of Mutual Funds in India (AMFI). It is necessary for them to provide the EUIN for transactions that are advisory in nature. For execution-only transactions, where clients do not seek advice or wish to proceed with a transaction despite the advice on product risk in-appropriateness provided, they need the clients to sign a declaration to that effect.

Impact: Applications received without a valid EUIN or client declaration are subject to rejection by fund houses and could result in the withholding or forfeiture of commissions.

Therefore, it is essential to fill in the correct information in all your transactions (click here for sample form).

5 things you must know about EUIN

• EUIN is issued by AMFI to all those employees of a distributor who interact with investors for the sale of mutual fund products (click here for the detailed process of applying for an EUIN).
• EUIN issued to an employee remains the same even if he changes his job and joins some other AMFI Registration Number (ARN) holder for selling/marketing mutual fund products (click here for the detailed process of re-mapping of EUIN)
• The EUIN code always starts with “E” followed by six-digit numeric code i.e. E123456.
• EUIN is valid for a period of three years and is linked to an employee’s NISM certification (Click here for the detailed process of renewal of EUIN)
• EUIN is required for the following transactions:
  • New purchase
  • Additional purchase
  • Fresh Systematic Investment Plan (SIP)
  • Switch
  • Fresh Systematic Transfer Plan (STP)
  • Fresh Dividend Transfer Plan (DTP)

Do’s and don’ts of using EUIN

Do’s:

• Ensure that you have a valid EUIN allotted by AMFI
• Ensure that you mention ARN-20669 in the space provided for capturing “Name & Broker code / ARN”
• Check the expiry of your EUIN and ensure that you renew it before the expiry
• Ensure that your EUIN is mapped under SHAREKHAN Ltd and not under your with old organisation
• Ensure that the EUIN is written in legible handwriting in standard numeric form only, i.e E012345, there are no alphabets in the format other than “E”
• Keep a photo copy of your EUIN card handy in your phone/PCs to avoid delays or misses while entering this information in the transaction form
• To avoid any mistakes while writing your EUIN code, prefer the use of a rubber stamp instead
• In case the EUIN information box on an application is left blank, ensure that the client declaration is signed

Don’ts:

• Don’t write wrong ARN and EUIN codes
• Don’t write expired EUIN on an application
• Don’t leave the ARN information space blank
• Don’t write the ARN and EUIN codes anywhere other than the place specified in an application form
• Don’t overwrite or strike/cancel while writing your EUIN information, instead please use a new application form.

In case of any query in this regard, please get in touch with your Regional Head – Investment Solutions or Territory Manager – Investment Solutions or the Investment Solutions central team