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October 6, 2023
I am pleased to announce Asset Gathering League (AGL), an asset gathering contest, for the Branch Network staff of Sharekhan. It is a great opportunity for the entire front-life staff to excel at their work and get rewarded as well as recognised for their efforts. The contest opened on October 4 and closes on December 31, 2023.
Participate in the contest by maximising your fresh asset collection and stand a chance to get recognised in a convention in Goa next year! If you unleash the Sheru within you and are among the top performers across the country in the contest, we shall make sure that you are rewarded with a larger-than-life experience in the convention, with a special gala lunch, a gold coin and a medal for your stellar achievement.
I look forward to full participation from the front-line teams and many extraordinary performances too. The details of the contest are presented below.
With respect to rewards, my decision will be final.
Contest rewards and targets for individual roles
| Roles |
You need to achieve the minimum targets in both below to be eligible for a Regular Seat: |
Number of Regular Seats awarded basis AG NES LS % achievement (100% minimum) |
You need to achieve the minimum target below to be eligible for a Sheru Seat
Asset Gathering Net Equalised Sales Lump Sum (AG NES LS) |
Number of Sheru Seats awarded basis % AG NES LS achievement (100% minimum) |
Asset Gathering Net Equalised Sales Lump Sum (AG NES LS)
(Rs. lakh) |
New SIP with ACH mandate
(Rs. lakh) |
| Super Trader Relationship Manager (category 1) |
50 |
2 |
24 |
100 |
8 |
| Super Trader Relationship Manager (category 2) |
45 |
1.75 |
6 |
90 |
3 |
| Super Trader Relationship Manager (category 3) |
40 |
1.5 |
8 |
80 |
3 |
| Customer Relationship Executive (category 1) |
35 |
1.5 |
7 |
70 |
3 |
| Customer Relationship Executive (category 2) |
30 |
1.25 |
2 |
60 |
2 |
| Customer Relationship Executive (category 3) |
25 |
1 |
3 |
50 |
2 |
| Investment Specialists |
200 |
4 |
2 |
400 |
2 |
| Sr. Investment Specialists |
250 |
3 |
3 |
500 |
2 |
| Sharekhan One Relationship Manager |
280 |
4 |
2 |
560 |
2 |
| Dial-N-Trade Mutual Fund Specialist |
10 |
10 |
1 |
20 |
1 |
| Virtual Investment Specialists |
45 |
4 |
1 |
90 |
1 |
Contest rewards and targets for managerial roles
| Roles |
Target for category 1 - Regular Seats
(100% achievement of the Asset Gathering Net Equalised Sales Lump Sum target and new SIP target taken together)
|
No. of seats available per role for category 1 - Regular Seats |
No. of seats available per role for category 2 - Sheru Seats |
| Asset Gathering Net Equalised Sales Lump Sum (Rs. lakh) |
New SIP with ACH mandate
(Rs. lakh) |
| Branch Head A1 |
200 |
15 |
1 |
Sheru seats for all managerial roles shall be announced in Dec basis Oct & Nov performance |
| Branch Head A2 |
150 |
20 |
1 |
| Branch Head A3 |
125 |
15 |
2 |
| Branch Head A4 |
110 |
12 |
4 |
| Branch Head A5 |
100 |
11 |
4 |
| Branch Head A6 |
80 |
10 |
4 |
| Branch Head A7 |
70 |
8 |
8 |
| Branch Head A8 |
60 |
7 |
4 |
| Group Head - Group 1 |
400 |
25 |
1 |
| Group Head - Group 2 |
350 |
20 |
1 |
| Group Head - Group 3 |
300 |
15 |
1 |
| Sharekhan One City Head |
400 | 800 |
10 |
1 | 1 |
| Sales Team Leader |
50 |
# 200 |
4 |
| Onboarding Team Leader |
75 |
# 300 |
1 |
| Sales Regional Sales Manager |
150 |
# 500 |
2 |
| Super Trader Investment Specialist |
Click here to know your target |
2 |
| Classic Team Leader |
2 |
| Sharekhan One Investment Counsellor |
1 |
| Super Investor Regional Head/Team Manager |
2 |
Contest rewards and targets for sales and onboarding roles
| Roles |
You need to achieve the minimum targets in both below to be eligible for a Regular Seat: |
Number of Regular Seats awarded basis New SIP with ACH mandate % achievement (100% minimum) |
Asset Gathering Gross Equalised Sales Lump Sum (AG GES LS)
(Rs. lakh) |
New SIP with ACH mandate
(# New SIP) |
| Sales Executive/Assistant Manager - T30 |
15 |
30 SIPs |
4 |
| Sales Executive/Assistant Manager - B30 |
12 |
35 SIPs |
4 |
| Onboarding Executive |
18 |
45 SIPs |
2 |
| Sales Team Leader |
50 |
200 |
4 |
| Onboarding Team Leader |
75 |
300 |
1 |
| Sales Regional Sales Manager |
150 |
500 |
2 |
| Head Client Acquisition |
500 |
2000 |
2 |
Targets for Segment Heads and Zonal Heads
| Segment Heads |
Asset Gathering Net Equalised Sales Lump Sum
(Rs. lakh) |
New SIP Target
(Rs. lakh) |
| Segment Threshold |
| Gautam Kalia, Super Investor |
3,000 |
450 |
| Mustafa Pardiwala, Super Trader |
4,400 |
662 |
| Sunil Raula, Classic – Retail |
900 |
138 |
| Devangg Kamdar, Sharekhan One |
1,700 |
250 |
| Zonal Heads |
Asset Gathering Net Equalised Sales Lump Sum
(Rs. lakh) |
New SIP Target
(Rs. lakh) |
| Zonal Targets |
| Anahita Vora, West Zone |
3,500 |
528 |
| Nidhi Ambardar, North & East Zone |
2,300 |
345 |
| Rahul Belur, South Zone |
2,300 |
345 |
| North-West & Central Zone |
1,900 |
282 |
Qualifying Criteria
- The Goa convention will take place only if 50% of the net equalised lump sum target of Rs.100 crore is achieved. If this target is not achieved and the Goa convention will not take place. However, the participants who achieve their respective targets will be rewarded equivalently.
- Participants can qualify for the contest only if 50% of the net equalised sales lump sum target is achieved from mutual funds. Only equity SIPs, ie schemes with equalisation of 90% and above, within monthly amount of minimum Rs.2,000 and minimum tenure of 36 months shall be considered for calculating the new SIPs.
- Contest criteria - product-wise credit will be as follows:
- Mutual fund scheme credit will be considered as per equalisation credit communicated during the contest period. Please refer to the “Funds we Like” for the latest list of funds based on in-house research.
- Equity PMS equalisation will be as follows:
- In-house PMS: 120%
- Approved third-party products: 100%
- Non-approved third-party products: 90%
- InvesTiger will be considered at 100% of actual net sales achieved during the contest period.
- Corporate deposits and SGB credit will be considered at 50% of the gross sales achieved during the contest period.
- For PMS, please report business on MS Teams link interim MIS. The final MIS will be prepared based on transaction feeds from product providers and on the basis of DPMS mapping for the month in which the transaction took place.
- For corporate deposits, please report all business on MS Teams link for interim MIS. The final MIS will be prepared based on transaction feeds from product providers and on the basis of DPMS mapping for the month in which the transaction took place.
- All Sales and Onboarding staff will have to report business on MS Teams link for the business sourced through unmapped clients. Please note, the Sales and Onboarding staff can source business from Branch Manager-mapped clients, unmapped clients and new accounts as defined under Sales KPI and Incentive Policy.
Given below are links to some important documents that you must read before you participate in the contest.
Important links for the contest
Enablers:
I wish you all the best for the contest.
Thank you.
Best regards,

Dr Parminder Varma
Chief Business Officer
Sharekhan
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