Dear Sherus,
Enablers for better client conversations around Mutual Funds is an initiative to help you sail through client conversations and improve your own understanding on various aspects pertaining to mutual funds and selling techniques.
In continuation to our commitment, we have introduced and updated a few other enablers to keep you better equipped on information and new developments.
For your easy reference we have collected all the enablers published so far in this one mail and these can be easily accessed at your convenience through the links provided.
We will continue to update this compendium on an ongoing basis for updates as well as new topics. So watch this space for more.
Enablers at a glance
| Output | Purpose | Target Group | Frequency of update |
| Learning & Development Modules | |||
| Basics of MF | A training module intended for all employees selling mutual fund and for those employees involved in the fulfillment of Sales or Service with respect to mutual fund | Frontline only (internal) | Adhoc |
| EUIN Process (please refer EUIN process in enablers) |
A training module intended for all employees selling mutual funds to help understand the importance of EUIN registration and also the process | Frontline only (internal) | Adhoc |
| Audio Visuals & Articles | |||
| Podcasts & Videos | Client facing (external) | Adhoc | |
| Articles | Access to over 50 articles providing information on Mutual Funds | Client facing (external) | Adhoc |
| MF Journey Videos | |||
| Creation of Auto-Invest Mandate for your MF SIP Instalment | Auto Invest Mandate MF SIP Instalment | Client facing (external) | Adhoc |
| Creation of Auto-Invest Mandate while creating a new MF SIP Order | Auto-Invest Mandate – New MF SIP |
Client facing (external) | Adhoc |
| Redeem your MF Investments on the Sharekhan website(Demat mode) | MF Redemption (Demat) https://youtu.be/47mJaa55Uqk | Client facing (external) | Adhoc |
| How to place a lumpsum order (Demat mode) | MF Purchase Lumpsum (Demat) | Client facing (external) | Adhoc |
| How to place SIP Purchase order in Demat Mode | MF Purchase SIP (Demat) | Client facing (external) | Adhoc |
| How To Complete Purchase Payments via Email for Your Mutual Fund Orders | Completion of MF Purchase via email | Client facing (external) | Adhoc |
| How to place a Lumpsum Purchase order in NON DEMAT mode | MF Purchase Lumpsum (Non Demat) | Client facing (external) | Adhoc |
| How to redeem MF investments in Non Demat Mode | MF Redemption (Non Demat) | Client facing (external) | Adhoc |
| How to Place an SIP Order in Non-demat mode | MF Purchase SIP (Non Demat) | Client facing (external) | Adhoc |
| Mutual Fund Sales Enablers | |||
| New to Mutual Funds | This presentation will help you introduce mutual funds as an investment option to “New to mutual fund” clients | Client facing (external) | Annual |
| Investment Strategy | A report giving an update on the equity and debt market outlook along with the mutual fund portfolio mix based on the risk profile of the client | Client facing (external) | Monthly |
| MF Handbook | This flipbook will help you pitch mutual funds to new/existing customers at client meetings | Client facing (external) | Annual |
| SIP Handbook | This flipbook will help you pitch SIPs to new/existing customers at client meetings | Client facing (external) | Annual |
| Mutual Funds – Do’s & Don’ts | This file consists of the dos and don’ts the frontline must adhere to while selling mutual funds | Frontline only (internal) | Adhoc |
| Funds We Like | The list of schemes forming a part of the focus and MF Finder category for the month | Frontline only (internal) | Monthly |
| Focus Funds Snippets Snippets - Equity Snippets - Others |
Fund report card for all the funds in focus list for easy reference | Frontline only (internal) | Monthly |
| Focus Funds Tracker | Performance of the schemes in the focus list | Frontline only (internal) | Monthly |
| Focus Funds Tracker - Lumpsum and SIP | Performance in terms of monetary value for lumpsum and SIP investments for the schemes in the focus list | Frontline only (internal) | Monthly |
| Weekly MF Reckoner | Performance along with other details of all mutual fund schemes across categories | Frontline only (internal) | Weekly |
| Net Equalized Sales Calculator | Updated calculator with a list of focus and top picks funds | Frontline only (internal) | Monthly |
| ARN Tranfer | Process of MF holding Transfer from other Broker to Sharekhan | Frontline only (internal) | Adhoc |
| Introduction-to-Clients | This emailer can be used by Investment Specialists and Relationship Mangers to introduce themselves to their existing as well as newly on-boarded SK MF customers for their investment needs. | Client facing (external) | Adhoc |
| Tools & Calculators | These will give customers clarity in calculating their financial goals | Client facing (external) | Adhoc |
| Portfolio Review Presentation | This presentation can be used by the frontline to understand how a portfolio review of a client can be conducted | Frontline only (internal) |
Adhoc |
| Virtual Meetings | This enabler helps understand the importance of virtual meetings in the current market scenario and gives guidelines on how can one pitch for a virtual meeting | Frontline only (internal) | Adhoc |
| Mandatory Certification Process – CPE and eCPE program | This enabler highlights the changes made by NISM for the application/renewal of their certification program. The document also gives details about the new eCPE program launched by NISM | Frontline only (internal) | Adhoc |
| Update on Stamp Duty on mutual funds | This document consists of an update on the application of stamp duty on all investments in mutual funds. It consists of frequently asked questions pertaining to stamp duty on mutual funds | Frontline only (internal) | Adhoc |
| FAQs – March 2020 | This document answers the frequently asked questions during the uncertain times in the markets. You can use this enabler to answer questions pertaining to the volatility in the markets, SIP investments and debt market outlook. | Frontline only (internal) | Adhoc |
| MF Commission Disclosure Document | This document contains commission information on mutual funds across categories. | Client | Quarterly |
| Process | |||
| EUIN Process | All about EUIN & its related process | Frontline only (internal) | Adhoc |
| MF Sales Process | This document will help you understand the complete process of investing in MF | Frontline only (internal) | Adhoc |
| Offline MF Form Filling process | A communication regarding offline MF Form details and storage. It highlights the process to be followed while filling the offline MF forms. | Frontline only (internal) | Adhoc |
| ACH Process Simplified - FAQs | This document will help you answer all your queries pertaining to the ACH process | Frontline only (internal) |
Adhoc |
| Sovereign Gold Bonds – Investment Procedure | The document consists of step by step procedure to in Sovereign Gold Bonds | Frontline only (internal) | Adhoc |
| Mutual Fund Journey on the website | |||
| FAQs on Lumpsum Purchase | This document consists of a few frequently asked questions pertaining to the purchase journey on the website | Frontline only (internal) | Adhoc |
| Lumpsum Purchase | This document consists of a detailed procedure pertaining to the purchase journey on the website | Frontline only (internal) | Adhoc |
| FAQs for SIP Transactions | This document consists of a few frequently asked questions pertaining to the SIP transactions on the website | Frontline only (internal) | Adhoc |
| SIP Transaction | This document consists of a detailed procedure pertaining to the SIP transactions on the website | Frontline only (internal) | Adhoc |
| FAQs for Redemption and Switch Transaction | This document consists of a few frequently asked questions pertaining to switch and redemption transactions on the website | Frontline only (internal) | Adhoc |
| Switch and Redeem Transactions | This document consists of a detailed procedure pertaining to switch and redemption transactions on the website | Frontline only (internal) | Adhoc |
| FAQs for Two Factor Authentication (2FA) | This document consists of a few frequently asked questions pertaining to the two factor authentication (2FA) procedure | Frontline only (internal) | Adhoc |
| FAQs for ACH | This document consists of a few frequently asked questions pertaining to the ACH mandate | Frontline only (internal) | Adhoc |
| AMC-RTA Details | This document consists of details of RTAs managing respective AMCs | Frontline only (internal) | Adhoc |
| Client Objection Handling Series | |||
| Frequently Asked Questions | This handout will help you answer some commonly asked questions by the customers in times of volitality and uncertainities in the market | Frontline only (internal) | Adhoc |
| Portfolio Window Dressing | This presentation will help you address client concerns on near-term performance of funds in their portfolio | Frontline only (internal) | N.A |
| The Direct Redirect | This presentation will help you address client queries on direct versus regular plans | Frontline only (internal) | N.A |
| It’s All Relative | This presentation will help you understand how to assess fund performance and address client queries on fund returns | Frontline only (internal) | N.A |
| Knowledge-building Series | |||
| Vantage Point | This guide helps you understand various portfolio strategies | Frontline only (internal) | N.A |
| MF Research Science | This guide helps you understand in-house research process | Frontline only (internal) | N.A |
| Fair Weather Friend | This presentation helps you improve client conversation during under-performance of funds/markets | Frontline only (internal) | N.A |
| Balancing Income and Growth | This presentation will help you understand balanced funds | Frontline only (internal) | N.A |
We urge you to use the resources actively in your client engagement.
Also suggest topics on which you need support and share your feedback on the enablers at Sudhakar Ringane (Sudhakar.Ringane@sharekhan.com) or Jenny Parekh (jenny.parekh@sharekhan.com).
Client conversation master kar, Sharekhan kar!
Regards,
Team Investment Solutions
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Registered Office: Sharekhan Limited, The Ruby, 18th Floor, 29 Senapati Bapat Marg, Dadar (West), Mumbai 400 028, Maharashtra, India.
Tel:022 - 67502000. Sharekhan Ltd.: SEBI Regn. Nos.: BSE / NSE / MSEI (CASH / F&O / CD) / MCX - Commodity: INZ000171337; DP: NSDL/CDSL-IN-DP-365-2018; PMS: INP000005786; Mutual Fund: ARN 20669; Research Analyst: INH000006183; For any complaints email at igc@sharekhan.com.
Compliance Officer: Ms. Binkle R. Oza; email id: complianceofficer@sharekhan.com;Tel: 022-62263303.
Disclaimer: Investment in securities market are subject to market risks, read all the related documents carefully before investing. Please refer the Risk Disclosure Document issued by SEBI and go through the Rights and Obligations and Do’s and Dont’s issued by Stock Exchanges and Depositories before trading on the Stock Exchanges.