The Company was originally incorporated as Senco Gold Private Limited at Kolkata, West Bengal, as a privatelimited company under the provisions of the Companies Act, 1956, pursuant to a certificate of incorporation dated August 22, 1994, issued by RoC. Subsequently, pursuant to a resolution passed at the meeting of the Board of Directors held on June 27, 2007, and a special resolution of the Shareholders at the EGM held on August 8, 2007, the name of the Company was changed to Senco Gold Limited, pursuant to its conversion into a public limited company. A fresh certificate of incorporation dated August 31, 2007, consequent to the change of name, was issued by the RoC. the Company was converted to a public limited company in order to expand its activities in the field of the jewellery business.Major events and milestones of the Company :2000- Opened the first franchisee, `Guinea Gold' in Asansol, Beniachiti, West Bengal2002- Set up the showroom at Moulali, Kolkata, West Bengal which was the first showroom with an area of over 8,000 sq. ft.2005- Commenced business operations in the SEZ unit located at Manikanchan, Kolkata, West Bengal2007- Takeover of the business of Senco Gold Museum and Senco Gold Mart2008- Conversion of the Company from private limited to public limited2011- Opening the first showroom outside the state of West Bengal2014- Private equity investment from SAIF Partners India IV Limited (the Selling Shareholder)- Total Number of showrooms crossed 502015- Amalgamation of Senco Gold Impex Private Limited with the Company- Entered Bihar, Maharashtra and Uttar Pradesh. Total Number of showrooms crosses 602016- Introduction of Everlite brand focusing on light and affordable diamond jewellery- Entered Southern Region by opening a branch in Bengaluru, Karnataka- Total Showroom Count touches 732017- Entered into an agreement with Kolkata Knight Riders to be its official jewellery partner for seasons ten and eleven (2017 and 2018) of the Indian Premier League- Launch of www.sencogolddiamonds.com, entering into online D2C2018- Added 11 new showrooms across regions, taking the total showroom account to 90- Launch of Aham Mens Jewelry2020- Crossed 100 Showroom mark- Launched 2 D'Signia showrooms targeting elite class- Opened first Everlite showroom2021- Opened six new COCO showrooms-(i) Kolkata-3 (ii) UP-2 (iii) Pune -1- DG-Gold Digital gold buying, selling and redemption.- MOU Signed with Mobotics for digital foray- Opened 4 new Model FOCO showrooms2022- Crossed 125 Showroom mark2023- Private equity investment from OIJIF II- Received the "Qualified Jeweller" status from IIBX to directly import gold- Incorporation of Senco Global Jewellery Trading L.L.C, the Company's subsidiary in Dubai.Awards, accreditations and accolades received by the Company :2014- "Leading Retailer of India" award by UBM2015- Awarded "Gem of the Year (Central - East)" at the National Jewellery Awards, 2015 by All India Gems and Jewellery Trade Federation2016- Ranked as "India's 5th Most Trusted Jewellery Brand" by The Brand Trust Report (India Study), 20162017- Certificate of Appreciation recognizing the Company as a "Symbol of Excellence" at the Economic Times Iconic Brands of India awards- Awarded "Best Chain of Retail Stores (National-2017)" by Indian Bullion and Jewellers Association Limited at the 4th India Bullion and Jewellery Awards, 20172018- Amazon Aces - Softline by Amazon2019- Best Advertising and Highest Glance view on Precious Segment by Amazon- Social Media Campaign of the Year awards for Bangle Utsav featuring into the Elite circle of Excellence in Retail Jeweller India Awards- Ranked 10000 best sellers by Amazon- Top City Flipstar - Best sale performance during Big Billion Days by Flipkart- The Gold Tier Profile certification by Flipkart- Best Promising Gems and Jewellery Brand2020- The Gold Tier Profile certification by Flipkart- 2nd Most Trusted Jewellery Brand in India by TRA2021- 2nd Most Desired Jewellery Brand in India by TRA- The Gold Tier Profile certification by Flipkart- Fabulous Jewelers by ET Edge- ET Trusted Brands 2021- Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia2022- Gold trophy in "Best Advocacy Campaign" at India Public Relations & Corporate Communications Awards, 2021- Bronze trophy in "Best use of PR by a brand (metro) at India Public Relations & Corporate Communications Awards, 2021- KALEIDO award by ET Brand Equity- Best Organisational Development (OD Programme and Best Training Initiative for retail by National Awards for Leadership and Excellence- Business Leadership Award by CMA Management Excellence- Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia- Shakti award for women leadership in Jewellery sector by Informa market and SVAR- 2nd Most Desired Jewellery Brand in India by TRA2023- 2nd Most Desired Jewellery Brand in India by TRA- Certified as Great Place to Workr by the Great Place to Workr, Institute, India -Senco Gold Limited has 'a Soft launch of New Product SENNES-Leather Bags & Accessories in few stores on 2nd Oct 2023'.