Because in success stories of entrepreneurship, one comes across real instances of how one was able to achieve success through a combination of luck, timing, ability – and a suitable partnership model.
This is the story of one of Mirae Asset Sharekhan’s franchisees who was able to achieve 3x growth in just a year by leveraging digital platforms, effective Search Engine Optimisation and support for branding and marketing. Let’s take a look at how this was accomplished.
To begin with, this franchisee faced stiff competition from independent brokers in the same locality. Since the franchisee was also operating from a Tier 2 city, there was almost limited brand awareness about Mirae Asset Sharekhan, thus making it doubly challenging to establish the same. Moreover, this also caused difficulty in acquiring new leads consistently.
To counter all these challenges, the said franchisee, aided by Mirae Asset Sharekhan, embarked on the below strategy:
1. Advanced SEO practices were implemented extensively for the website owned by the franchisee.
2. Targeted digital campaigns were planned and executed with the expert guidance of Mirae Asset Sharekhan.
3. CRM tools were utilised to acquire new leads and then onboard them as customers, to boost conversion rates for the business.
By implementing the afore-said strategy, the franchisee was able to achieve the below milestones:
1. A 3x increase in client acquisition within 12 months.
2. Higher visibility in local search rankings.
3. Improved retention through better client engagement.
Thus, this particular franchisee was able to expand the existing base of business by acquiring new customers by following a strategy aimed at increasing not only visibility but also building a formidable online presence to build new customer associations.
This proves that the right combination of technology, human intelligence, business development strategy and marketing support works wonders in scaling up a modest business enterprise into a successful enterprise. All these are some of the key benefits provided by a solid name in the field of broking and financial services such as Mirae Asset Sharekhan, through its mutually beneficial Business Partner Model.
So, what are you waiting for? This success story should inspire you to go ahead and partner with Mirae Asset Sharekhan TODAY.
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