Our Company was incorporated as `Mandhana Retail Ventures Limited' dated February 12, 2011 and the Company's name was changed to `The Mandhana Retail Ventures Limited' dated September 26, 2016.Mandhana Industries Limited (MIL), the Demerged Company had entered into global exclusive Brand License Agreement with "Being Human - The Salman Khan Foundation" on December 23, 2010 effective from January 1, 2011 to use trademark & logo of "Being Human" for all clothes range/clothing lines. Post approval of Scheme, MIL and The Salman Khan Foundation agreed to terminate the erstwhile Brand License Agreement vide Termination Agreement dated August 24, 2016 and simultaneously our Company entered into global exclusive Trademark License Agreement on the even date to design, manufacture, retail and distribute men's wear, women's wear and accessories under "Being Human" trademark until March 31, 2020. We believe the uniqueness of the brand ethos is the powerful combination of fashion, charity and the well-known celebrity. Due to this uniqueness, the brand "Being Human" stands out globally and differentiates itself amongst the clutter of fashionable brands. We believe the uniqueness of the brand ethos is the powerful combination of fashion, charity and the well-known celebrity. Due to this uniqueness, the brand "Being Human" stands out globally and differentiates itself amongst the clutter of fashionable brands. Our exclusive brand outlets are focused on providing a standard elevated shopping experience to customers and are developed after taking into account the store location, the demographic profile of consumers of that area and the store size. Being Human Clothing business has been conferred with various awards by industry platforms for our contribution to the retail apparel brand industry, elevated consumer experience and service levels. Being Human Clothing business has received several accolades which keep us encouraging viz. "The Most Exciting Apparel Brand" & "Most Exciting Brands" (study by Nielsen, published in Brand Equity - The Economic Times, May 2015); "Promising Brand 2015" (Brand Equity - The Economic Times, 2015); "Apparel Retailer of the Year" (Indian Retail Congress, Delhi, 2014); "Apparel Retailer of the Year" (Franchisee India, 2014); "Licensee of the Year" (Star Retailers Awards, 2014); "Best Unisex Store" (Infiniti 2, 2014); "Most Admired store Unisex Apparel" (Viviana Mall, 2013); and Images Most Admired Fashion Brand Of The Year 2016. 2022 -Company name has changed to Heads UP Ventures Ltd. from The Mandhana Retail Ventures Ltd..