Gopal Snacks IPO

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Company details

Gopal Snacks Limited Established as a partnership firm in 1999 and subsequently incorporated as a company in 2009, they are a fast moving consumer goods company in India, offering ethnic snacks, western snacks and other products in ten States and two Union Territories as of September 30, 2023. They offer a wide variety of savoury products under their brand ‘Gopal’, including ethnic snacks such as namkeen and gathiya, western snacks such as wafers, extruded snacks and snack pellets, along with fast-moving consumer goods that include papad, spices, gram flour or besan, noodles, rusk and soan papdi.

Over the years, they have leveraged their experience and understanding of the preferences and tastes of their consumers, and target markets to develop a wide range of products, which has enabled them to strengthen their foothold in the Indian snacks industry. As of September 30, 2023, their product portfolio comprised 84 products with 276 SKUs across their various product categories, thereby addressing a wide variety of tastes and preferences.

They have expanded their footprint across India, with their products being sold over 523 locations in ten States and two Union Territories as of September 30, 2023. Their distribution network comprised three depots and 617 distributors, complemented by their sales and marketing team comprising 741 employees, as of September 30, 2023. They also rely on channels such as ecommerce, modern trade and exports for sale of their products. They have implemented a distribution management system that helps them coordinate with their distributors and provides visibility on their inventory levels and distributor sales, enabling them to optimise their distribution network. It also offers real-time insights on demand for their products, allowing them to make data-driven decisions, plan their operations and meet demands of their consumers in a timely and effective manner. In addition, as of September 30, 2023, they owned a fleet of 263 logistics vehicles to support their distribution network.

As of the date of this Red Herring Prospectus, they operate six manufacturing facilities comprising three primary manufacturing facilities and three ancillary manufacturing facilities. Their three primary manufacturing facilities are located at Nagpur, Maharashtra; Rajkot, Gujarat; and Modasa, Gujarat and these facilities primarily focus on the manufacturing of their finished products.

To increase the visibility of their brand, they invest in marketing and brand building initiatives which include advertisements in radio, print, social media, digital and outdoor promotional campaigns, and sponsorship of sports events in India. For instance, they were one of the sponsors of the Gujarat Giants team which participates in the Women’s Cricket Premier League. In addition, in the past, to enhance their brand equity, they advertised their products with slogans such as “Sab Bhoomi Gopal Ki” , “Pure Quality, Total Faith” and “Get. Set. Crunch”.

Log in to the Mirae Asset Sharekhan app and tap the hamburger menu.
Under the EQUITY dropdown option, tap IPO/OFS/BOND to land on the IPO dashboard.
Click on the Current IPO tab and select the IPO of your choice.
On the IPO application form that opens, fill in details like the Demat Account Number, Category of investor, number of lots you wish to invest in, the Cut-Off Price and others.
Now enter your UPI ID (make sure this UPI ID is connected to your Mirae Asset Sharekhan-mapped bank account) on the form.
Read and accept the Terms & Conditions and click on the SUBMIT button. Recheck the details on the order confirmation screen and confirm the order.
Once the exchange receives details about your bid, you will get a notification (IPO mandate request) on your UPI app and an SMS as well.
Log in to your UPI app and go to the pending mandates section.
Verify all the details once again and authenticate your bid amount by entering your UPI PIN.
Once done, the IPO application amount will be blocked and you will receive an SMS about the blocked Bid amount.

Note: The actual amount will be debited when the shares are allotted to you.

How to apply for an IPO on the Mirae Asset Sharekhan app

How to apply for an IPO on the Mirae Asset Sharekhan website

Log in to the Mirae Asset Sharekhan website and click the IPO & OTHERS menu option you see on the top-right.
From the list of Active IPOs, select the IPO of your choice
On the IPO application form that opens, fill in details like the Demat Account Number, Category of investor, number of lots you wish to invest in, the Cut-Off Price and others.
Now enter your UPI ID (make sure this UPI ID is connected to your Mirae Asset Sharekhan-mapped bank account) on the form. Read and accept the Terms & Conditions and click on the SUBMIT button.
Recheck the details on the order confirmation screen and confirm the order.
Once the exchange receives details about your bid, you will get a notification (IPO mandate request) on your UPI app and an SMS as well. Log in to your UPI app and go to the pending mandates section.
Verify all the details once again and authenticate your bid amount by entering your UPI PIN.
Once done, the IPO application amount will be blocked and you will receive an SMS about the blocked Bid amount.
Your IPO order will now appear on your Mirae Asset Sharekhan Order Book, from where you can modify or cancel your IPO bid if you so wish.

Note: The actual amount will be debited when the shares are allotted to you.

How does an IPO work?

An IPO offers share market participants like you and me an opportunity to be a shareholder in an erstwhile privately held company that is now going public and being listed on the market. Historically speaking, investors who choose the right IPOs make significant returns on their investments, which increases the attraction of IPOs.

Once you are a shareholder, you are eligible to receive dividends from the company proportional to the shares you own. You can also sell your stocks for profit on the stock exchange.

In exchange for its shares, the company has an opportunity to raise huge capital to be used to further enhance its business and scale up its operations. The company also has other benefits, such as credibility; visibility; better leverage to effect mergers, acquisitions and even to procure loans at lower rates of interest.

In India, the entire IPO process is ably regulated by the Securities & Exchange Board of India (SEBI), right from the IPO filing by the company to the bidding, allotments and refunds (in case you aren't allotted shares due to oversubscription).

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Gopal Snacks IPO

Company details

How to apply for an IPO on the Mirae Asset Sharekhan app

How to apply for an IPO on the Mirae Asset Sharekhan website

How does an IPO work?

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