S D Retail IPO

Company Details

S D Retail Ltd is in the business of designing, manufacturing, outsourcing, marketing, and retailing sleepwear under the brand name “SWEET DREAMS”.

 

 

SWEET DREAMS is a sleepwear-focused company offering a wide portfolio of stylish and comfortable sleepwear for the entire family, celebrating the transition from work to home life and catering to every aspect of downtime. The combination of comfort, style, and functionality places SWEET DREAMS in a unique position within a habit-forming apparel category, where their clothes are worn daily by their customers in similar time-ranges. This brand is targeted primarily at the modern Indian woman’s sleepwear requirements since she is most engaged with this category across various retail channels.

They have constructed well-established infrastructural facility and manufacturing unit that is equipped with all the necessary machines and tools that are required for a modern manufacturing unit. Machinery that is equipped in their infrastructure is operated by their highly experienced team of professionals. Backed by sound manufacturing facility, they are capable of undertaking bulk requirements of their clients and deliver within stipulated time schedule. Also, their majority of their manufacturing is outsourced to the Jobworkers (on contract manufacturing basis) who manufacture products as per the design and requirement of their Company. The Contract manufacturing enable us to cater bulk orders and deliver the products to their customers on time. They achieve varied price points through their two product lines: Essentials and Fashion. Their Essentials product line is characterized by limited print or design, is relatively insulated from changes in fashion trends, lower ASPs, high repeat purchases and is sold throughout the year. Their Fashion product line on the other hand is characterized by seasonal designs, low repeat purchases, higher ASPs and is sold seasonally (Autumn/Winter and Summer seasons).

In addition, they also sell sleepwear for men and kids, whose casual clothes are predominantly purchased by the women in the house. They offer one of the widest portfolios of sleepwear products among apparel retailers in India in terms of fabrics, colours, and styles. Their sleepwear products includes Pyjamas, Night Sets, Nighties, T-shirts, etc. They design their products to cater to men and women across all age groups including kids (from age 2 Year to 16 Year) and fits that are suitable to various body types and physiques. In addition, they are in adjacent categories such as loungewear, workout wear, athleisure, and work leisure pants.

 

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  • Log in to the Mirae Asset Sharekhan app and tap the hamburger menu.
  • Under the EQUITY dropdown option, tap IPO/OFS/BOND to land on the IPO dashboard.
  • Click on the Current IPO tab and select the IPO of your choice.
  • On the IPO application form that opens, fill in details like the Demat Account Number, Category of investor, number of lots you wish to invest in, the Cut-Off Price and others.
  • Now enter your UPI ID (make sure this UPI ID is connected to your Mirae Asset Sharekhan-mapped bank account) on the form.
  • Read and accept the Terms & Conditions and click on the SUBMIT button. Recheck the details on the order confirmation screen and confirm the order.
  • Once the exchange receives details about your bid, you will get a notification (IPO mandate request) on your UPI app and an SMS as well.
  • Log in to your UPI app and go to the pending mandates section.
  • Verify all the details once again and authenticate your bid amount by entering your UPI PIN.
  • Once done, the IPO application amount will be blocked and you will receive an SMS about the blocked Bid amount.

Note: The actual amount will be debited when the shares are allotted to you.

How to apply for an IPO on the Mirae Asset Sharekhan app

How to apply for an IPO on the Mirae Asset Sharekhan website

  • Log in to the Mirae Asset Sharekhan website and click the IPO & OTHERS menu option you see on the top-right.
  • From the list of Active IPOs, select the IPO of your choice
  • On the IPO application form that opens, fill in details like the Demat Account Number, Category of investor, number of lots you wish to invest in, the Cut-Off Price and others.
  • Now enter your UPI ID (make sure this UPI ID is connected to your Mirae Asset Sharekhan-mapped bank account) on the form. Read and accept the Terms & Conditions and click on the SUBMIT button.
  • Recheck the details on the order confirmation screen and confirm the order.
  • Once the exchange receives details about your bid, you will get a notification (IPO mandate request) on your UPI app and an SMS as well. Log in to your UPI app and go to the pending mandates section.
  • Verify all the details once again and authenticate your bid amount by entering your UPI PIN.
  • Once done, the IPO application amount will be blocked and you will receive an SMS about the blocked Bid amount.
  • Your IPO order will now appear on your Mirae Asset Sharekhan Order Book, from where you can modify or cancel your IPO bid if you so wish.

Note: The actual amount will be debited when the shares are allotted to you.

How does an IPO work?

Why trade in Futures and Options?

An IPO offers share market participants like you and me an opportunity to be a shareholder in an erstwhile privately held company that is now going public and being listed on the market. Historically speaking, investors who choose the right IPOs make significant returns on their investments, which increases the attraction of IPOs.

Once you are a shareholder, you are eligible to receive dividends from the company proportional to the shares you own. You can also sell your stocks for profit on the stock exchange.

In exchange for its shares, the company has an opportunity to raise huge capital to be used to further enhance its business and scale up its operations. The company also has other benefits, such as credibility; visibility; better leverage to effect mergers, acquisitions and even to procure loans at lower rates of interest.

In India, the entire IPO process is ably regulated by the Securities & Exchange Board of India (SEBI), right from the IPO filing by the company to the bidding, allotments and refunds (in case you aren't allotted shares due to oversubscription).

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